Tomatoes are available in many varieties. Just as well really because in Japan they prefer a sweet pink one, North America is mad about a fresh green one and in the Netherlands consumers also have their own preferences. A gleaming red tomato, round, firm fleshed, juicy, not too sweet and not too acid. Not all tomatoes are red and round. More and more often you are starting to see yellow, orange or striped varieties at the greengrocers’ and the better assorted supermarkets. They differ in colour and shape but also in taste.Taste is not just different depending on the person but it will also change down the years. Growers will do anything to keep in touch with the market so that they can ensure what they offer fits in with the needs of consumers. Consumer research plays an important role within this context.On the other hand, the consumer is seduced into buying new varieties through well thought-out communication, for example, a useful and beautiful packaging or the special taste.

Foodsafety
Consumers are becoming more and more aware. They want a product that has been grown responsibly. Growers work in accordance with the GlobalGAP food safety system and use a tracking & tracing system. You can trace back where a tomato comes from, to which batch it belongs, how much energy was used and the quantity of nutrients it contains with regard to each tomato that can be found in a shop.

Daily fresh
Tomatoes are just as other vegetables, fresh each day and fragile. It is, therefore, important to get the tomatoes from the cultivation company to the shelves of the shops as soon as possible. A good and most certainly environmentally-friendly packaging and the best shipping conditions are important conditions. Good agreements between the grower and category managers are just as essential to ensure the tomatoes are on the shelves as soon as possible after harvesting. Not a day may be lost.

Cultivation Methods
Dutch tomatoes can at least be found eight months of the year in the supermarket and the greengrocer’s. Advanced cultivation methods contribute to the extension of this period. This ensures that more and more often a responsible and tasty product produced in the Netherlands can be bought during the whole of the year. More than 50 varieties can be found on the shelves of Tomato World. Each with their distinct taste, shape, aroma and texture. Ready to be tasted by the visitor. We extend a tasty welcome to our visitors!